We center all of our decisions (from operations to design and production) on sustainability. We work hard every day to live up to the standards set in this Sustainability Manifesto, and we hope to inspire everyone to apply the same principles in their fashion world.
Note that our brand's sustainability manifesto is a piece of ever-evolving inspiration. We will improve it and add new elements on our journey of making this world a plastic-free place.
Ethicuette is tackling the climate emergency by choosing the most sustainable fabrics in fashion industry
Our main fabric is True Hemp, as it is the best fabric for fighting climate emergency caused by global warming. Industrial Hemp absorbs more CO2 from the atmosphere than any other forest or commercial crop. One hectare of industrial hemp can absorb 24 tonnes of CO2 (which is approximately the same as the average carbon dioxide emissions of a European household per year).
Hemp fabric is also very well known for its durability, ensuring all garments will have a long lifespan. We aim to decrease the demand for new clothes, which should decrease the supply as well, leading to a decrease in the overall carbon emitted by the equipment used to harvest, process, manufacture, and transport new clothing.
Ethicuette is tackling the environmental emergency by selecting fabrics that do not release plastics and microplastics into the environment
The garments we make and the packaging we use are entirely organic-based and plastic-free.
1. The fabric that we use is True Hemp, Tencel, organic cotton, linen, ramie.
Synthetic, plastic-based materials are harmful in two ways: First, research has shown they release chemicals that are absorbed by the body. Second, microplastics are released into waterways every time a garment is washed. We never use plastic-based fabric. Some of the fabrics on our "do not use" list are indeed organic, but because they are heavily treated with chemicals, we choose not to use them.
Fabrics and materials on our "do not use" list are polyester, elastane, lycra, nylon, acrylic, rayon, and modal.
2. Our threads are composed of 100% hemp or organic cotton.
3. The zippers that we employ are metal zippers that have organic cotton tape. Our zippers are not reinforced with polyester (as 99.9% of zippers with a cotton tape are).
4. The buttons we use are made of coconut and corozo, a nut from the tagua tree.
5. Our packaging is made from 100% recyclable and biodegradable paperboard printed with eco-friendly vegetable and water-based inks.
Ethicuette is tackling chemical pollution by using hemp as our main fabric
Hemp can be grown without using any pesticides, herbicides or fungicides. It also doesn't require any fertilizers.
Until we find truly eco-friendly dyes, our garments will remain dye-free and feature their natural, un-bleached colors.
Ethicuette is supporting the local economy by focusing on European market
As we are based in Europe, we mainly source our materials from European suppliers
Ethicuette is motivating a sustainable and timeless designs by rewarding designers and treating designs as an intellectual property
We invest in both designs and designers. We reward a designer every time someone purchases their design. In that way, we provide a balance to what we (as a company) earn on a specific design, and what a designer earns. In our opinion, design is a product of creative work and it should be treated as one.
Ethicuette is maintaining a sustainable production
We start sewing only after the garment has been ordered, allowing to completely eliminate the need for using any unnecessary resources.
Ethicuette respects all shapes and sizes
Because all garments are made-to-order and sewing takes place after the order has been made, our tailors adapt to your individual measurements. No body left behind.
Ethicuette accepts returns at garment`s end-of-life
We are happy to receive our clothes once there is no more use of the item. Our customers can send us used garments, and we will repurpose it as best we can.
Ethicuette loves all animals and insects
Our clothing is entirely vegan, free from animal testing, products, dyes, and the like.